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Advantages of
using SMS
What are the advantages of using SMS?
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Most newcomers to text messaging think that
there are no inherent advantages in this
communication medium with likes of e-mail and
phone calls already prevalent. In many cases
this is true and it is often just as easy to
drop someone an e-mail as it is to send an SMS.
So what are the advantages? Text Messages do
have some unique properties and instances where
they are particularly useful. These include the
following:
An SMS is personal
Unlike an e-mail, an SMS is much more likely to
be read by a person at any one time, since the
majority of people have their mobile phones at
arms reach 24 hours a day. Of course the same
also applies to a phone call.
Messages are instantly recorded
Unlike a phone call, an SMS message is
automatically stored where it can be re-read.
This proves particularly useful in the case of
fairly detailed information that might otherwise
be forgotten. Here are a few everyday examples
that would prove very handy via SMS rather than
voice:
- The odds on the 7 horses in the 4pm derby
- Directions to the 8pm party
- Your friendĚs new mobile number
SMS messaging is relatively SPAM free
Unlike e-mail, SMS as it currently stands is
relatively SPAM free. Although this may change
over the next year or so, at present it is the
ideal communication channel to cut through the
clutter. As a result, marketing departments
worldwide are climbing aboard to try and target
their customers in this one-on-one manner that
has 'message opening rates' soaring way above
any other medium.
An SMS is Discreet
Unlike a phone call you do not have to run out
of the restaurant where you are eating to field
the call, yet you still know when an SMS has
arrived. The discreet nature of text messaging
ensures you stay in touch with minimal
disturbance.
SMS leads to smaller phone bills
An SMS is far cheaper than a phone call yet in
most instances you will convey just as much
information as you would have if you had called.
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