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SMS in the Press
Gain New Readers Through Mobile-Phone
Services - Sep 23 2003
There were an estimated 6,700 new newspaper
subscriptions via mobile phones from August 1999
through July 2003, reports Steve Outing in
E-Media Tidbits: "At least some newspapers
finally seem to be getting the message that they
have to adapt to the behavior of their readers
-- if not of their current ones, then at least
their future readers (if they want to have any)
-- and try some really new ideas".
More information about newspapers' mobile
strategies and the conference is available from
WAN's website .
Financial Times Launches SMS News Alert
Service - Sep 12 2003
The Financial Times is offering a wide range
of content tailored for mobile phones and PDAs.
Users can receive texts updating them on the
latest political events, business news, or share
price movements.
Dear Sports Abby - Sep 4 2003
Writing about the secret of their own
success,
The Daily Telegraph describes what makes
them so successful. One of the special features
mentioned is their weekendís interactive sport
section, which gives fans the option to send in
questions by text messages and email to their
expert team of reporters -- who will then reply
to those messages in The Daily Telegraph.
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